Insult Your Customers

I was driving through Illinois this weekend and passed a restaurant called Mindy's Ribs. Mindy's is right next to Interstate 80, so I would guess that the appearance of the building has something to do with the number of customers. What does Mindy do? Mindy plasters the slogan "Better than ribs from your own backyard!" in big letters all over the side of the building. My reaction isn't "Prove it!" It's more along the lines of "Go to hell, my ribs are great." I don't think I'm the only one who would think this. I'm no big city marketing executive, but telling your potential customers you are better than them doesn't seem like a good idea. Especially if your ribs suck. Get your shit together Mindy.